- in Other Projects
- posted April 1, 2018
This work deals with the relationship between orchids, bees and machines together through the idea of co-evolution. Using industrial landscapes and advertising aesthetics, the video depicts situations in which a subject is not in the center, forms are in contact with each other, and are in a continuous flow.
Today, the bio-semiotic relationship between bee and plant has been differentiated by a floristry industry based on the desire economy. Plants that use their appearance to proliferation through bees also use the same strategies on humans. This situation causes people to grow plants on a mass scale due to their mere appearance and creates a positive feedback causing excessive growth. The biological signs of the plant are transformed into industrial signs; ads based on desire consumption trigger more production and more production also triggers more advertising needs.
On the other hand, the machines are becoming an important part of the reproductive mechanism of the plant by accelerating this propagation process. Rapid production pressure makes it necessary for machines to change over time to use more organic and more modular forms.
"Colony" exhibition, 2017-18, Abud Efendi Konagi, Istanbul